Eva Pascoe | Digital Retailer
  • Nov 18, 2017
  • Karolina Janicka
  • Comments Off on How to shake up Women in Computing ratio – Eva’s top 5 influencers
  • Blog, Writing

To celebrate International Womens’ Day, here is my top 5 badass women who changed the world to be a better, healthier and more equal place, here are Eva Pascoe’s (our own female digital pioneer) top 5:

  1. Maria Sklodowska-Curie – a Polish scientist, the only persons to win double Noble prize winner in two different sciences (chemistry and physics) for her work on radioactivity. Born to an impoverished Polish family, she had to fight the lack of funds and lack of science degree options for women in Poland in her time. A migrant, she left for Paris to follow her passion for science and all the way through was self-funded. Paid the highest price for her scientific work, dying of aplastic anaemia acquired as a result of carrying radioactive tubes in her lab coat pockets.
  1. valentina tereshkova

    Valentina Tereshkova (Photo credit to Wiki Commons)

    A year before I was born, Valentina Tereshkova became the first woman in space, completing a 3 day flight on Vostok 5. She took photographs of the horizon that were later used to identify aerosol layers in the atmosphere. Valentina’s road to space was not through science but through skydiving, her early passion and a passport to ‘cosmonaut’ adventures. She completed her engineering PhD only years after her flight, having to catch up with years of missed education, interrupted by WW2. She has never changed her hairstyle but still ended up on the front pages of every women magazine in the world.  I was so fascinated by her that at an earliest opportunity I followed her footsteps into skydiving – once was enough but it helped to strengthen my resolve when faced with technical challenges that looked way too risky to tackle. Recommend it as one for the bucket list!

  1. I was unlucky to be in Warsaw on 28th April 1986, when the radioactive cloud from Chernobyl flew over our heads unannounced, as the Russians were trying to pretend that nothing happened. Problems with interfaces and interpretation of what the system was doing versus what it was showing on dashboards led to the accident, that caused thousands of deaths and decades of health problems like thyroid cancers and leukaemia.

Since then my enthusiasm for science was turned into a deep suspicion, not only of the fact that Communist system was incompatible with safe practicing of technology but also that combining humans and computer interfaces was a receipe for disaster (misinterpretation of the system state was one of the reasons why the tests in Chernobyl turned into the biggest world nuclear disaster). I left Poland shortly after, with a mission to study and improve computer interfaces.

Just as I was getting to grips with Cognition and Computing at Birkbeck College in London, Shoshanna Zuboff published early work her seminal book (1988) In the age of a Smart Machine, on how people learn to trust or distrust computers. It confirmed my suspicions that the story of computers and humans may not have a happy end.

shoshanna zuboff

Shoshanna Zuboff (Photo credit to faz.net)

My PhD was a simulation of an accident in nuclear power station, examining how people react to different interfaces, but this was the last time I looked at this problem as it looked that nuclear power stations were coming out of use and funding has dried up for interface work in the field. Little did I know that a few years later Fukushima disaster would occur, where opaque interfaces to the controls of the complex system delayed the response to the tsunami-damaged nuclear plant and caused avoidable damage.

I still follow Shoshanna’s insightful writings on Google ethics and abuse of technology companies’ and their excessive surveillance powers , her stand provided a guiding framework to our Cyberalon.org work on Digital Bill of Rights

  1. As computers were looking increasingly iffy as tools to run nuclear power stations, I started looking at different computing use, this time as a tool of collaboration.

As Internet was growing more social, I discovered social cyberspace and my new passion for networks and collaborative work online. My forward-thinking boss at City University (Prof Peter Ayton) where I landed a Fellowship in Collaborative Decision Making , suggested a trip to New York where I discovered the amazing Stacy Horn and joined her virtual bulletin board Echo, East Cost Hangout Online. Unbelievably, as early as 1990, she persuaded New York Telephone to run a cable to her home in Greenwich Village, and in no time had thousands of New Yorkers meeting at her online bulletin board at midnight, using a text-only, command-line interface, creating a true door to artistic and alternative online social.

She was an arts grad, but taught herself how to set up networks working as telecoms analyst, one of the first women who crossed the arts-to-tech line and put foundations for future social media like Facebook and Twitter. Mr Zuckerberg was about 6 year old when Stacy rocked New York social media scene. Eat your heart out Mark!

  1. In 1994 I was priviledged enough to join the ‘fantastic four’ as co-founder of Cyberia Café, world’s first cybercafé in London. In the same year Fran Allen, American leading computer scientist, become a fellow of American Academy of Arts and Sciences. She was on the cutting edge of developing compilers for parallel computing. We met at one of the IBM Women In Computing conferences , where I realised that early computing era had a lot more women on the dev teams that it was the case in the early nineties.

Fran explained that IBM was running a successful program for fishing out young, mathematical and engineering female talent from Universities, supporting their computer science PhDs and allowing them to take maternity leave without ruining their career paths. Fran then went on to be the first woman to win Turing Prize (Nobel prize equivalent for Computing). She argued that Universities and large technical companies need to ‘get them young and support them’ strategy for female computer sciences and engineering grads as the tried-and-practiced career path pioneered by IBM was producing very good results.

Since then Sillicon Valley giant tech companies like Microsoft, Google, Oracle and Facebook have taken the exactly opposite view of women in computing – avoid them at all costs and fire at the earliest opportunity, while paying lip service to equality and talking about ‘LeaningIn’ but not actually doing anything about the ratio problem.

Rosie The Riveter Tech

Photo credit to innowest.org

Today the gender equality in computing remains more elusive than it has ever been as the number of women in computing has declined sharply since the 90’s.

Despite this gloomy trend, I continue to meet amazing women in technology field every day, women who were lucky like me to get into technology where it just looked like any other business and women were welcome – people like Sienne Veit, Online Product Director at John Lewis, Laura Wade-Gery who after heading M&S e-com team through the horrors of re-platforming, has just took a maternity leave at 50 and is bringing a balance to her life at last or Laura Jordan Bambach from Mr President, a leading London digital agency, who all started around 20 years ago. There is a big gap after, and it will only grow if nothing is being done.

Without a concerted joint effort of Universities and large technical companies, the gap between girls and boys will follow the current trends and become bigger and soon perhaps unbridgeable. As a society we are doing ourselves a massive disservice by not following IBMs best practice from the early computing phase – we know what to do, lets just do it!




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