Eva Pascoe | Digital Retailer

Archive for March, 2005

Friday, March 18th, 2005

Campaign: Cow creates cyber cafe awards for Yahoo! Mail – Consumer PR

Campaign: Yahoo! Mail Internet Cafe Awards Client: Yahoo! Mail PR team Cow PR Timescale: April 2004-February 2005 Budget: Less than pounds 50,000 In late 2003, free web-based email provider Yahoo! Mail asked Cow PR to develop a campaign to attract young, urban customers, particularly students. The challenges were the competitive email market, and the difficulty