Eva Pascoe | Digital Retailer

Future Cities – Depoville or from Memphis to Leeds








Magic wand for the city – how to inject magic in your region?









MTEX Marketing Technology Expo 18 – March 22nd 2018



Thousands of digital marketing professionals will pack out ExCeL in March to get a glimpse at the future of the industry. 

MTEX is expected to attract around 2,500 marketing directors, technical marketing specialists, thought leaders and decision makers; and will run alongside four other industry-leading trade shows. 

Having scoured the globe to bring the sector’s most forward-thinking minds and innovative technologies this exhibition is unrivalled in the depth of information, inspiration and guidance it provides its visitors. 700 cutting-edge supplier exhibitors, 200 interactive masterclasses and 500 expert-led educational seminars across the five events – MTEX is the No.1 platform showcasing the digital marketing products and services of tomorrow. Housing suppliers of products and services in everything from content marketing and lead generation to branding and email targeting – all the tech, tools and solutions you need to revolutionise the way you work will be in one place, at one time.

More information

Edit-a-thon: The WWII Women Codebreakers of Bletchley Park

Date: 10th of October 2017, Ada Lovelace Day

Location: Middlesex University, Hendon Campus

Let’s celebrate the achievements of women in science, technology, engineering and maths (STEM) by creating new Wikipedia pages, updating and editing information on the WWII women codebreakers of Bletchley Park.

Ada Lovelace Day is an annual event celebrated every second Tuesday of October, whose goal is to raise the profile of women in STEM and to create new role models for girls and women in these fields.

Learn how to edit Wikipedia and use Wiki Markup Language (WML). Training and guidance will be provided by a Wikipedia staff member throughout the event. We also offer a special induction to WML from 11am-1pm at CG45.

This event is free, but places are limited and must be booked in advance. Please email Stefan Lutschinger, Programme Leader BA Media and Cultural Studies and Wikimedia Campus Ambassador at s.lutschinger@mdx.ac.uk.

Participants will receive digital badges as validated indicators of their accomplishments.

See you there!




Middlesex University London:

Dr Sophia Drakopoulou, Director of Programmes Media and Communications Culture

Dr Helen Bendon, Director of Programmes for Cinema and Interactive Arts

Cybersalon – Think Tank on Digital Futures:

Eva Pascoe, Chair & Founder of the World’s First Internet Café

Celebrating Independent Retail with Trouva.com    

On 6th September Eva will join the panel for Trouva Autumn Winter 2017 event to welcome the new collections and new retailers.

Since 2012 over 120 boutiques have joined forces to create a true shoppers paradise on Trouva.com.

Sensual lingerie, rare essential oils and a wide range of unusual homewares are only some of the extensive range on offer. Customers can buy online, and if the size is not perfect, they can pop in to one of the many boutiques and try on their selected garment and exchange in the shop. What is not to like? Ever since I participated in Bill Grimsey High Street Review in 2013, we have seen a burst of creativity and a new wave if indy owners making waves on UK retail scene.

This new indy offer is reflective of general UK trend where the numbers of independent stores have been going up for about last 11 months. In March 2017 alone 385 independent stores have opened their doors, offering everything from food, to fashion to exotic homewares.

The vacancy rate in UK has been kind to indy shops, hovering at about 12% – the lowest rate since 2008 and in food category, even lower at 8%.

Data and low cost sensors allows the retailers to calibrate their offer in a lot more detail. For example, the granular picture of Manchester centre footfall traffic gives opportunities to the managers to time their promotions and using electronic price label, to vary the prices at the quiet times of the day to improve conversions.

One big opportunity that indy retailers are jumping on is the slow but systematic conversion of UK soil into certified organic land. This allows cosmetic and food indies to offer new range of products, where before there was simply not enough organic product available to offer them on wider scale and at good prices. Organic pharmacies, indy organic cafes and delicatessen are popping up UK-wide but more can be expected as the market trend is of secular nature. Hashtag #OrganicHour and Twitter account @OrganicUKFood have been busy promoting the indy retailers active in this sector. Next trend is Vegan and Free From (Gluten, Dairy etc) so plenty of choices for aspiring indy retailers.

Last but not least the new opening of Crossrail will be delivering new people to many more location. Tottenham Hale, the Northern tip of the new line is looking to benefit particularly strongly so anyone looking for a new location to promote their wares and get new email addresses from the new customers will do well keeping an eye on the new retail opportunites there.

Looking forward to joining the discussion how Trouva can help independent retailers to maximise their trading and make sure no money is left on the table! Let the Peak Season begin!



The Future of Urban Retail in post-Brexit London

The Future of Retail in London event organised by London First will be held on 18th September.

The panel of senior retail practitioners will talk about the practical challenges of introducing cutting-edge technologies in London retail, and share their experiences of recent retail tech implementations.

The panelists from High Street retailers Boots, a retail property developer (Hammerson), and Eva Pascoe (TheRetailPractice.com, former MD of Topshop Online) will introduce the key challenges for London retail and lead the discussion.  

Assuming all of the futuristic predictions for the “Stores of the future” come true, what needs to be done now to enable change to happen and keep London ahead of our competitors?

We will talk about what policymakers and developers will need to be thinking about to facilitate the roll-out of new tech – i.e. what kind of unexpected barriers have popped up during previous roll-outs of tech, and what we’ll need to be thinking of coming down the line.

The panel will be a kick-off event for a series of workshops London First will be running over the winter, looking at what London needs to deliver to support retailers in adapting to changing consumer, tech and urban pressures

Event details:

Date: Monday 18th September 2017

Time: 17:30 for a 18:00 start. The panel will finish at 19:00 and will be followed by networking.

Location: EY – 1 More London Place, London, SE1 2AF


  • The London retail landscape has seen some fundamental shifts since the turn of the century; the explosion of online retailing, the ongoing decline of the local high street, the rise in destination shopping, the expectation of on-demand service and delivery, the blurring of hospitality and retail (creating ‘experience’) and cost-polarisation, including a shift from large outlets to convenience formats.
  • These are challenges which are being experienced around the UK, but London is different. Adoption of new technologies by consumers is quicker, their shopping and lifestyle patterns are different, and the ownership of physical infrastructure is complex. London is a laboratory, testing ground and early adopter for a new type of retail.
  • The impacts of these new ways of shopping are being felt by retailers, who are transforming physical infrastructure and supply chains into a format which meets the demands of modern, mobile shoppers. The impacts are also being felt by government, which has to deal with unforeseen consequences like greater delivery traffic and skills / workforce demands.
  • Alongside transformations within the sector, everyone is struggling with the burgeoning population, with rising house prices and increased housing demand, which place additional pressures on retail space, road use, workforce, and affordability.
  • So, assuming all of the futuristic predictions for the “Store of the future” come true, what needs to be done now to enable change to happen and keep London ahead of our competitors?
  • The project will look at the particular challenges and opportunities of retail change in London, and the overarching needs of business, London BIDs and local Boroughs to manage that change. It will explore some of the work already being done locally or in silos, how that can be scaled up to best-practice across the capital, and any further interventions or policy change needed on a pan-London basis.

NB: This is NOT about the ‘internet of things’, and how new apps or tech are driving different trends in retail. It is about the impact of those trends at a physical level in buildings, infrastructure, and investment and the support needed by businesses to react.

This is a closed event but if you want to join, please email eva@never.com with a short summary of your interests.



The Future of Commerce City Tour: London by Shopify Plus

June 13th 2017

Eva joined high-volume merchants, technology experts, and Shopify Plus Partners for an invitation-only evening on overcoming the challenges of high-growth ecommerce and technological disruption.



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Eva participated in Business of Software Europe – The Conference For People Who Care About Software & The Companies They Grow.

So much of what we take for granted today has only just been invented, some of it by Eva.

Eva’s career has been built off the back of spotting and acting on emerging trends and she knows stuff!

In this talk Eva explores how spotting trends is pretty easy if you know how. That using that knowledge is different – and there’s one thing you really need to understand if you are going to capitalise on the future.

Watch the talk here to find out more


Caffe Culture Show 2017

On 24th May Eva will be part of the Innovation in Retail – will coffee save our High Streets? Retail Futures Workshop sponsored by Retail Property Analysts.

Internet and coffee are a marriage made in heaven – Eva was a co-founder of world’s first Internet Café Cyberia which launched in London in 1994. Since then Eva has worked on digital transformations with many innovative café brands like world-class Douwe Egberts. She has has retained a strong interest in coffee culture and it’s immense impact on British High Street. Eva will discuss the current and upcoming innovations in the field of urban coffee houses and their importance for the health index of each local High Street.

Sign up here for tickets

Eva attended the Retail Leaders Forum which took place on the 11th of May at the Said Business School in Oxford.

The Forum focused on the footfall and consumer behavior changes as revealed by data from Local Data Company. YouGov survey reported that 75% of survey participants in UK would prefer to use Amazon shops over existing brands. We will discuss the impact of technological shift to online shopping and implications for shrinking High Street employment, decrease in UK tax base, redesign of old High Streets and designing of entirely new High Streets.

Date: 11th May 2017

Location: Said Business School Oxford

There is no streaming but follow hashtag #SaidOxford

For further Open Events by LDC click here



Growing Well: London 2040 Workshop (Skills, Work and Local Economies)

Centre for London hosted a workshop on skills, work and local economies on the 2nd of May. 
Eva will spoke about her ideas outlined in the future-focused essay for London’s Global Neighbourhood collection (Feb 2017) and introduced the event.

The discuss encompassed the most exciting new ideas or initiatives that addressed how London’s retail sector will manage technological change and urban innovation.


Time: 8.00am – 10.00am,

Date: Tuesday 2nd May

Location: Earls Court Project Rooms, 16 & 18 Empress Pl, London SW6 1TT


On February 24th 2017, Eva gave a talk on Impact of “everyday AI” on support for sufferers of Arthitis and disabilities on a conference organised by Arthritis Research UK at Royal Institute of British Architects RIBA, London,UK. IBM Watson is providing a back end to Arty, a chat bot that can deliver more personalised care and adviser to millions of arthritis victims in UK. The next step is introduction of bots and Alexa skills to support the ease of use of everyday AI.





Eva spoke at The Retail Institue summit discussing the fashion retail world based on her extended experience and work with The Retail Practice.

She discussed the impact of globalisation in Fashion Retail and how the globalised world affects the business of fashion.

The talk took place at 2PM at the Leeds Becket University Campus on the 13th of October 2016.







On October 6th Eva spoke Annual Telecenter Conference.

The discussion tackled the importance of Digital skills for future work

What are the future trends for jobs and skills? How will modes of employment change? How will mobility, freelancing, micro-contracts, retail chain failures and industry transformation change in the future? How can we better predict these trends and changes and develop support packages that will boost inclusion, employability and productivity?



Eva chaired the Launch event from Digital Liberties for a Digital Bill of Rights.

Digital Liberties is a coalition of activists, techies, academics and entrepreneurs who have come together to campaign for the British Parliament to adopt a Digital Bill of Rights.

Speakers included: John McDonnell Shadow Chancellor (Labour Party), Shahrar Ali (Green Party Deputy Leader), Trudi Hamer (Conservative Party), Dr Julian Huppert (Liberal Democrat Party, former MP for Cambridge) and Birgitta Jónsdóttir (MP for Icelandic Parliament since 2009, Director of International Modern Media Institute, working member of EU-Iceland Parliamentary Committee).


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Eva was part of panel speakers at “The Future of the Internet” hosted by Demos and Fleishman-Hillard Fishburn on Wednesday 6th of April in Central London

This discussion explored challenges and opportunities presented by upcoming changes – both in regulation and technology – to the internet.

Other speakers included: Geoff White, ITN (Chair); Jamie Bartlett, Demos; David Abrahams, Nominet; Professor Thomas Rid, King’s College London


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Eva was part of the panel at Business of Software Europe – The Conference For People Who Care About Software & The Companies They Grow

Taking place between May 16th and 17th at the Powerscourt Hotel by the hills outside of Dublin, Ireland

As part of this event there was exceptional talks, chances to meet exceptional people, hear about emerging trends, learn what makes a great company work. And to learn and return with ideas and a supercharged network. An intimate, honest, open, friendly event for people who care about their craft.

internet of things logo

Read about the event here – Can IoT save the High Street? by Cambridge News

Internet of Things – A Meeting of the Key People in Global IoT

Corporates, Entrepreneurs and Investors under one roof, the IoT Forum is where the Internet of Things means business. Eva spoke as an experienced retailer on “How the Internet of Things can save the high street?”

The 5th IoT Forum, one of the Top 3 IoT events in the world, showed you the commercial potential of IoT, how it is impacting business models and brings key people in the ecosystem together to do business and learn from each other.

The 5th IoT Forum 2016 was. on March 9th-10th, 2016.


Digital Catapult Centre Brighton

Retail Innovation & The Internet of Things Trends and Opportunities – Digital Catapult Centre Brighton

Eva Pascoe – IoT for our Networked High Streets

As part of the Brighton Digital Festival, we invited a number of industry experts to share their insights on trends and opportunities with over fifty participants.




IoDCity launches Young Executives Specialist focus group

Eva Pascoe and other speakers shared their insider’s tips on running a successful startup from financing, growing to exiting at the launch.





Battle of Ideas 2015 – Eva Pascoe on “Do high streets still need shops?


Thanks to Eva the debate on whether the High Street still needs shops was led into the issue of how important urban data and what we do with is. Read the blog on the debate here.





“The Future Is What It Used To Be”

Eva speaking at the 2014 inaugural Manchester Cybersalon lecture about her own journey through digital history and setting up Cyberia.