Eva Pascoe | Digital Retailer

The Future of Commerce City Tour: London by Shopify Plus

June 13th 2017

Eva joined high-volume merchants, technology experts, and Shopify Plus Partners for an invitation-only evening on overcoming the challenges of high-growth ecommerce and technological disruption.



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Eva participated in Business of Software Europe – The Conference For People Who Care About Software & The Companies They Grow.

So much of what we take for granted today has only just been invented, some of it by Eva.

Eva’s career has been built off the back of spotting and acting on emerging trends and she knows stuff!

In this talk Eva explores how spotting trends is pretty easy if you know how. That using that knowledge is different – and there’s one thing you really need to understand if you are going to capitalise on the future.

Watch the talk here to find out more


Caffe Culture Show 2017

On 24th May Eva will be part of the Innovation in Retail – will coffee save our High Streets? Retail Futures Workshop sponsored by Retail Property Analysts.

Internet and coffee are a marriage made in heaven – Eva was a co-founder of world’s first Internet Café Cyberia which launched in London in 1994. Since then Eva has worked on digital transformations with many innovative café brands like world-class Douwe Egberts. She has has retained a strong interest in coffee culture and it’s immense impact on British High Street. Eva will discuss the current and upcoming innovations in the field of urban coffee houses and their importance for the health index of each local High Street.

Sign up here for tickets

Eva attended the Retail Leaders Forum which took place on the 11th of May at the Said Business School in Oxford.

The Forum focused on the footfall and consumer behavior changes as revealed by data from Local Data Company. YouGov survey reported that 75% of survey participants in UK would prefer to use Amazon shops over existing brands. We will discuss the impact of technological shift to online shopping and implications for shrinking High Street employment, decrease in UK tax base, redesign of old High Streets and designing of entirely new High Streets.

Date: 11th May 2017

Location: Said Business School Oxford

There is no streaming but follow hashtag #SaidOxford

For further Open Events by LDC click here



Growing Well: London 2040 Workshop (Skills, Work and Local Economies)

Centre for London hosted a workshop on skills, work and local economies on the 2nd of May. 
Eva will spoke about her ideas outlined in the future-focused essay for London’s Global Neighbourhood collection (Feb 2017) and introduced the event.

The discuss encompassed the most exciting new ideas or initiatives that addressed how London’s retail sector will manage technological change and urban innovation.


Time: 8.00am – 10.00am,

Date: Tuesday 2nd May

Location: Earls Court Project Rooms, 16 & 18 Empress Pl, London SW6 1TT


On February 24th 2017, Eva gave a talk on Impact of “everyday AI” on support for sufferers of Arthitis and disabilities on a conference organised by Arthritis Research UK at Royal Institute of British Architects RIBA, London,UK. IBM Watson is providing a back end to Arty, a chat bot that can deliver more personalised care and adviser to millions of arthritis victims in UK. The next step is introduction of bots and Alexa skills to support the ease of use of everyday AI.





Eva spoke at The Retail Institue summit discussing the fashion retail world based on her extended experience and work with The Retail Practice.

She discussed the impact of globalisation in Fashion Retail and how the globalised world affects the business of fashion.

The talk took place at 2PM at the Leeds Becket University Campus on the 13th of October 2016.







On October 6th Eva spoke Annual Telecenter Conference.

The discussion tackled the importance of Digital skills for future work

What are the future trends for jobs and skills? How will modes of employment change? How will mobility, freelancing, micro-contracts, retail chain failures and industry transformation change in the future? How can we better predict these trends and changes and develop support packages that will boost inclusion, employability and productivity?



Eva chaired the Launch event from Digital Liberties for a Digital Bill of Rights.

Digital Liberties is a coalition of activists, techies, academics and entrepreneurs who have come together to campaign for the British Parliament to adopt a Digital Bill of Rights.

Speakers included: John McDonnell Shadow Chancellor (Labour Party), Shahrar Ali (Green Party Deputy Leader), Trudi Hamer (Conservative Party), Dr Julian Huppert (Liberal Democrat Party, former MP for Cambridge) and Birgitta Jónsdóttir (MP for Icelandic Parliament since 2009, Director of International Modern Media Institute, working member of EU-Iceland Parliamentary Committee).


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Eva was part of panel speakers at “The Future of the Internet” hosted by Demos and Fleishman-Hillard Fishburn on Wednesday 6th of April in Central London

This discussion explored challenges and opportunities presented by upcoming changes – both in regulation and technology – to the internet.

Other speakers included: Geoff White, ITN (Chair); Jamie Bartlett, Demos; David Abrahams, Nominet; Professor Thomas Rid, King’s College London


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Eva was part of the panel at Business of Software Europe – The Conference For People Who Care About Software & The Companies They Grow

Taking place between May 16th and 17th at the Powerscourt Hotel by the hills outside of Dublin, Ireland

As part of this event there was exceptional talks, chances to meet exceptional people, hear about emerging trends, learn what makes a great company work. And to learn and return with ideas and a supercharged network. An intimate, honest, open, friendly event for people who care about their craft.

internet of things logo

Read about the event here – Can IoT save the High Street? by Cambridge News

Internet of Things – A Meeting of the Key People in Global IoT

Corporates, Entrepreneurs and Investors under one roof, the IoT Forum is where the Internet of Things means business. Eva spoke as an experienced retailer on “How the Internet of Things can save the high street?”

The 5th IoT Forum, one of the Top 3 IoT events in the world, showed you the commercial potential of IoT, how it is impacting business models and brings key people in the ecosystem together to do business and learn from each other.

The 5th IoT Forum 2016 was. on March 9th-10th, 2016.


Digital Catapult Centre Brighton

Retail Innovation & The Internet of Things Trends and Opportunities – Digital Catapult Centre Brighton

Eva Pascoe – IoT for our Networked High Streets

As part of the Brighton Digital Festival, we invited a number of industry experts to share their insights on trends and opportunities with over fifty participants.




IoDCity launches Young Executives Specialist focus group

Eva Pascoe and other speakers shared their insider’s tips on running a successful startup from financing, growing to exiting at the launch.





Battle of Ideas 2015 – Eva Pascoe on “Do high streets still need shops?


Thanks to Eva the debate on whether the High Street still needs shops was led into the issue of how important urban data and what we do with is. Read the blog on the debate here.





“The Future Is What It Used To Be”

Eva speaking at the 2014 inaugural Manchester Cybersalon lecture about her own journey through digital history and setting up Cyberia.