Eva Pascoe | Digital Retailer

Archive for February, 1997

Tuesday, February 18th, 1997

The war of the Web sites must make use of smart information management

There has been a lot of talk recently about the failure of the World Wide Web as an advertising medium. Even the best known sites, such as Time Warne’s Pathfinder, are not generating ad revenue. Advertisers perceive that online ads do not receive returns on investment equal to those of other media, and banner ads