Eva Pascoe | Digital Retailer

The Independent

Tuesday, May 13th, 1997

The most frightful traps, monsters and sneaks are waiting for the innocent cybercustomer

Virtual shopping is not what it seems. It’s not a convenience, a cost-saving or modern procurement method. It is anew religion, a passion, a mission for the Internet community. Evidence for this new cult movement is aplenty. Go to any webster’s party and will hear nothing but secure transactions, online catalogues and logistics of delivery

Tuesday, April 29th, 1997

If we put pressure on retailers, service providers and government, we may join the online efficiency paradise this side of the 21st century

Have you ever tried to contest a planning permission? Well, I have. Approximately 97 hours later, after filling in countless forms in triplicate, and attending eight meetings in my local council office held during totally inconvenient office...

Tuesday, April 1st, 1997

The Tories’ online presence only embodies the problems they experience in their offline existence

Have you ever tried to persuade people online to change their mind on any issue? Newsgroups users will know well the ruthless, critical eye of the online community. Any attempt at propaganda without a solid factual base...

Tuesday, March 18th, 1997

Changing the delivery platform from PC to TV will take more than just broad casting the Web into your sitting-room

Imagine surfing the Web while lying on your sofa, sipping Martini in front of the TV set. Hallelujah, I thought to myself, when on a recent visit to America I stumbled across Web TV. Otherwise known as...

Tuesday, March 4th, 1997

Women who go to the trouble to get connected, learn the skills and get the necessary gear don’t do just to talk lipstick

OK, I confess– I too was a technophobe. Many years ago, I was asked what kind of computer I owned. The answer was, ‘Hmm, a small, beige, rounded one, I think.’I meant, of course, a Commodore 64,...

Tuesday, February 18th, 1997

The war of the Web sites must make use of smart information management

There has been a lot of talk recently about the failure of the World Wide Web as an advertising medium. Even the best known sites, such as Time Warne’s Pathfinder, are not generating ad revenue. Advertisers perceive...

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