Eva Pascoe | Digital Retailer


Eva Pascoe, born in Poland, studied Linguistics (Warsaw University, 1983-86), came to UK 1986 to study Psychology and Ergonomics of Human-Computer Interaction, London University (Birkbeck College, BSc 1991). Continued research in the area of Human Trust in Machines and Dynamic Decision Making as part of the fellowship at City University 1993-4 with Prof Peter Ayton (City U), Prof John Long (Imperial Cancer Research) and Prof Nick Pidgeon (London University). Published in Proceedings of Decision Making Conference (Miami, Fl, 1994).

Co-founded Cyberia Internet Café, the world’s first Internet Café in 1994, pioneering the Internet early online/offline communities, online secure payment and building the business globally across Europe/Asia (Director 1994-2000)– backed by Saatchi&Saatchi and Mick Jagger.  Jointly with Gene Teare Winner of Sunday Times Technology Award

Managing Director of the first e-commerce fashion Website in Europe (MD of Zoom, the joint venture between Daily Mail and Arcadia Plc, Director 1997-2005).  Pioneered the early e-payment and e-commerce fashion solutions in UK, the back-end and logistics for e-Topshop, Dorothy Perkins, Burton, Topman, Miss Selfridge, Warehouse, Principles, Evans, Racing Green and Hawkshead.  Developed the world’s first mobile retail for fashion using WAP platforms for Topshop. Zoom JV board member of Arcadia under John Hoerner, Stuart Rose, Charles Wilson, Philip Green and Jonathan Rothermere (Daily Mail).

Co-founded a non-profit Digital think-tank Cybersalon.org  in 1997, present chairman  (digital inclusivity and diversity, on-line privacy protection, crypto-currencies, retail.2.0, mobile retail and marketing), in alliance with Middlesex University, Media, Film and Performance Department (2012- present).  Working on digital preservation for Internet works in art, retail and advertising projects in New Media Memories (joint project with” Digital Archeology”), co-organiser of Cybersonica Festivals (Southbank, Soho, Science Museum, co-founded with Arts Council, supported by Welcome Fundation, Nesta. Co-Founder of educational events programming for Dana Center at Science Museum (adult science and technology education).  Contributing curator to London Media Arts Festival ‘London Kinetica’ 2005-2013, supported by University of Westminster. Participated in Pioneers of Internet Technology exhibition at National Portrait Gallery (2004).

Charitiy work- Outward Bound Trust fundraiser (a charity taking inner city youngsters at risk for team-building residential camps in the extreme mountain conditions, involved since 1999).

Member of Save Hampstead Shops campaign (2011 – present) a non-profit organisation working towards Future Hampstead

Contributor to  The Independent, Newsnight, Question Time, Women’s Hour, New Statesman, The Times Educational Supp, Channel 4 technology programs and others. Speaker at Digital Shoreditch Conference (The Net is still a Toddler, May 2013), contributor to IBM Women in Engineering Program and urban futures program “Ideas4London” 2013, and to Mozilla Festival London.

Currently consulting for  Retail Futures for The Retail Practice – (TheRetailPractice.com) a multichannel retail and technology consultancy in UK and Europe (Jan 2013-present), also advising start-ups in the area of mobile payment parking, Big Data, cloud computing solutions, online products scalability  and social media fashion marketing and digital archiving.

Member of the Alternative High Street Review Team led by @BillGrimsey –  Retail Futures

Speaker on Future of Retail, Online Privacy, social media and organisations, Entrepreneurs and their survival strategies.